Adwords works faster than SEO
Google AdWords is that it works faster than SEO. Because Both SEO and Google AdWords are search engine marketing strategies to generate more traffic and leads. But, that a well optimized AdWords campaign can work much faster for a business to get the much coveted first spot in search.
Here are some reasons why it’s faster and more effective
- You can focus on multiple keywords at a time.
- You can turn the campaign on or off whenever you want to.
- Ads which appears on the top of the page almost get immediate visibility.
Increase brand awareness
Google AdWords, therefore in addition to boosting traffic, clicks, and conversions, is also an efficient another way to tell people about your brand.
Reach more customers through their Gmail Inbox
One of the most used marketing strategies in every business is email marketing, which is why Gmail ads can be helpful as well. Most importantly Google integrated native Gmail ads with Google AdWords and made it available to all advertisers, above all, which means you can reach more prospects through their Gmail inbox.
Measure your performance consistently
This would help marketers understand what worked and what didn’t. Because using this information, you can then tweak your campaigns until you achieve optimal results.
- Who clicked on your ad.
- How many leads have been generated
- How much traffic you have got from AdWords to your website.
- Which keyword generated certainly the most traffic and leads.
- How much does it cost you per lead
Google Ads Traffic Might Convert Better than Organic Traffic
The organic traffic is great. Furthermore, there’s some evidence that paid search traffic converts better than organic traffic – with conversion rates up to two times higher. This is probably due to the fact that paid search traffic is more targeted and qualified.
Google AdWords on the other hand, produces information about customer habits and requirements, business owners in previous generations could only dream about.
The keywords they use to find your website, their location, the devices they use, the times and days most noteworthy they search and other information obtained through Google AdWords can be extremely valuable. This information hence can be used to provide better products and services. Even more, refine your marketing efforts so you’re not wasting money advertising to people who are not interested in what you have to offer.